VENTURE CAPITAL

Investing in cutting-edge technology for legacy industries.

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We invest in early-stage startups in manufacturing, logistics, real estate, and construction and connect them with customers that validate product-market fit and accelerate revenue.

Based in the Midwest and on the coasts, we understand what startups do, and more importantly, how it translates to the Heartland corporate buyer.

We connect high-potential companies to an ideal, captive customer base, accelerating their growth and success.

Our portfolio companies earn a seat at the table with the decision-makers and power users in their industries, and we provide the support they need to make the most of the opportunity.

INVESTMENT CRITERIA


Pre-Seed, Seed, & Series A

Rounds

$500K - $3M

Investment Amount

Agnostic

Region(s)

FOCUSED ON TECHNOLOGY IMPACTING TRADITIONAL INDUSTRIES


Real Estate

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Construction

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Manufacturing

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Logistics

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Supply Chain

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Our founding team had a great idea, but no connections in our target industry. Thankfully, we partnered with Heartland Ventures, who introduced us to all of our initial customers, almost single-handedly taking us from zero to $1M ARR. Our business would have withered without Heartland, our first, best and most helpful investor.

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Evan Goldin, Co-Founder/CEO @ Parkade
San Francisco, CA 

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