Investing in cutting-edge tech
for industrial businesses.

We connect early-stage startups with industrial operators across manufacturing, logistics, real estate, and construction to validate ideas, accelerate revenue, and deliver outsized returns.

Learn more

Two people looking at a Dell laptop displaying 3D architectural design in a cluttered workshop.

Capital + Customer
Infusion

Heartland Ventures is the only private capital firm that connects industry-changing startups with a unique network of 800+ industrial operators.

We introduce our portfolio companies to ideal customers who are willing to be early-adopters, and in doing so, give legacy business owners the ability to test, validate, and adopt technology that will help them stay cutting-edge.

Our Network

The vast majority of tech begins on the coasts

Map of the United States with blue circles indicating various data points across different regions.

And these startups often develop technology without direct input or feedback from their largest potential customers

Black background with a grid of evenly spaced light blue lines forming rectangles.

Yet, the industrial buyers of tech are in the Heartland

These long-standing industrial companies are prime targets for innovation, and are open to becoming early adopters in order to stay ahead of their competition.

Map of the United States with yellow circles indicating data points across various states.

We connect cutting-edge tech with industrial businesses that will benefit most

These long-standing industrial companies are prime targets for innovation, and are open to becoming early adopters in order to stay ahead of their competition.

Our Portfolio

Black background with a grid of light blue lines forming rectangles.

Illustration of the United States map with two photo circles. Left circle shows two people in a room with electronics. Right circle shows a person working with sparks in a workshop. Connected by a line with a symbol marked 'H'.

“ Heartland Ventures does relationships right – I can attest from firsthand experience. If you want to engage with the top business leaders in the USA and help them solve their most pressing problems with bleeding-edge technology, go work with the team at Heartland Ventures. ”

Ryan Joyce, CEO @ GenLogs
Washington, D.C.

Welder wearing protective gear, including a helmet, welding a metal structure with sparks flying in a workshop setting.

PRIVATE EQUITY

Heartland Growth Partners

Investing in the Midwest, with the Midwest. We invest in family-owned businesses across the lower middle market. Heartland’s network of Midwest-based business owners provide relevant industry expertise and support to each investment.